Watamusic | Jen Hingley Creative

I worked with French music distribution company Watamusic (part of the Modulor label group) to evolve their existing brand identity and improve the user experience of their web platform. As the platform had grown organically over time, both the branding and interface had become visually and structurally inconsistent. My role was to help unify the experience while preparing the product for a wider consumer launch.

Brand refinement

A key part of the project focused on evolving the existing visual identity into a more cohesive and flexible brand system. Rather than replacing the brand entirely, the work centred around refining and strengthening what already existed, introducing greater consistency across typography, colour usage, layout systems, and digital applications.

The updated identity helped create a more modern and scalable visual foundation that could better support the platform’s future growth and wider public presence.

Platform UI and UX

Alongside the brand work, and interface design of the platform itself. The objective was to create a clearer and more consistent experience for artists, labels, and end users by refining navigation structures, simplifying interactions, adding interactive infographics, and improving the overall UI system.

The desktop view of a track information screen, showing track info, statistics and performance

A mobile view of a release information screen, scrolled down to show most streamed tracks

A mobile view of a screen showing a playlist that a user's track has featured on

Outcome

The project helped establish a stronger and more unified digital foundation for Watamusic ahead of its potential wider launch ambitions.

Working across both brand and product design allowed me to contribute to the evolution of the platform visually while improving the clarity, consistency, and usability of the overall experience.