Words Apart
Creating a thoughtful and accessible brand identity for a translation agency.Words Apart approached the project looking to establish a unique and professional brand identity that could support the launch of their translation agency and communicate their values across multiple languages and audiences.
I worked collaboratively with the company to define the foundations of the brand, from strategy and personality through to visual identity and brand guidelines, creating a basis to support future growth and communication.
Research and brand definition
The project began with a discovery phase focused on understanding the translation industry, the company’s audience, points of inspiration, and the underlying personality of the brand.
We then explored the company’s mission, values, tone of voice, and wider launch objectives. This process helped establish a clear strategic direction that informed the wider visual identity work.
Brand identity development
Building on the findings from the discovery phase, I developed a flexible visual identity system designed to feel clear, approachable, and professional across digital applications.
This included logo development, typography, colour systems, iconography, imagery direction, and supporting brand assets, alongside examples of how the brand could translate into web and digital experiences.
Outcome
The final outcome was a cohesive brand identity and guideline system that provided Words Apart with a strong foundation for launch.
Alongside the core identity work, the project also included supporting collateral and exploratory website concepts that demonstrated how the brand could be consistently applied across future digital touchpoints.
