As part of a long-term process to transform and strengthen Bear Grylls’ digital presence and adventure brand, Retrofuzz sought to bring Bear’s new product range onto his own website, integrating a new eCommerce store within his existing marketing site. I collaborated with them in creating the visual design of the eCommerce website, which is built on Shopify.
The product listing and product description pages have a variety of modular options at their disposal. Allowing content-rich pages to be assembled that educate and inspire users about product ranges in a way that is informative and visually appealing.
Ahead of the full launch of the eCommerce store, visitors were encouraged to register their interest via a holding page. Allowing an audience to be created who were anticipating the launch.