Wrangler Europe

Optimising Wrangler.co.uk's mobile navigation
Following user research and analysis of the site's analytics, I designed two versions of the Wrangler Europe mobile navigation, both with the objective of making navigation easier for users, and providing easy routes to inspirational content.

Agency: Retrofuzz
Two routes were A/B tested, with the darker, bolder route chosen for implementation, as it was found to be resulting in more diverse user journeys, without sacrificing conversion.

Interactive prototyping

Alongside the flat designs, the experience of using the navigation was honed in Marvel. This allowed consideration to be put in to the feel and speed of animations before the navigation was built.